Desafio
O maior desafio ao reposicionar a marca foi trazer modernidade e autenticidade sem gerar estranheza por parte dos fiéis clientes da empresa. Portanto, desenvolvi o novo logo com uma simbologia forte e única a partir de elementos já utilizados na marca anterior.
The biggest challenge when repositioning the brand was to bring modernity and authenticity without generating strangeness on the part of the company's loyal customers. Therefore, I developed the new logo with strong and unique symbolism based on elements already used in the previous brand.
Client: Maringá Funilaria & Pintura ― Service: Rebranding ― Year: 2024
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